Marketing Policies to Market Wide †Free Samples to Students

Question: Discuss about the Marketing Policies to Market Wide. Answer: Introduction Grevillea Ridge is one of the family run wineries in Victoria. This winery is run by two persons, Michelle and Marcus Albertino. They own a cellar door which used to be kept open by them throughout the week. After analysing the number of customers on every single day of a week, they decided to keep the cellar door open only on weekends since at the weekends number of customers are high. Therefore they decided to utilise rest of the days in the week in cultivation of grapes at the same time in focusing in marketing policies to increase the customer base. In order to enhance the market Management they have employed two persons. Both the owner of the cellar door has also adopted different marketing strategies to capture more market. In the present business report the sales report of the period ranging from January to march has been analysed to identify the effectiveness of the marketing strategy. Analysis of the Sales Report The owners of the cellar door have adopted two different strategies in order to improve the sales enhance the customer base. Sales report consists of sales data of three months, January, February March. The main objective of this business report is to identify the positive impact of different marketing strategies on the market expansion. In the month of January the Grevillea Ridge had not adopted any strategy to expand the market out of Victoria, but in the month of February March two different strategies had been adopted. In the month of February it was decided to provide 15% discount to retail customers in the month of March free delivery was ascertained to customers. It has been seen from the sales report that the sales have varied from one month to other significantly. In the sales report data has been provided regarding the number of cases of sales on each every day of month. It has been shown that in the month of January, no discount rate has been provided at the same time delivery charge was applicable on different states outside Victoria. Within Victoria there was no delivery charge in the month of January. In the month of February the scheme of providing discount of 15% to all retailers has been initiated. In the next month, i.e. on March the scheme of free delivery charge has been introduced in the marketing policy. The data also reveals that the delivery charge was free within Victoria, but outside Victoria the delivery charge was applicable. Hence, to increase the number of customers, delivery charge was made free. It is also to be noted that the discount was only applicable to wine retailers Management. On the basis of the data provided the graph has been drawn to identify the impact of the marketing strategies. The main objective is to f ind out whether after providing discount or making the delivery charge free, the sales has increased or not at the same time to identify if the market has been expanded outside the Victoria. Result of the Data Analysis Form the above data analysis sales data of three months have been calculated presented in the graphical form. At first, it has to be identified that whether the sales has increased or not then the success of the company in expanding the market. It is clear that out of these three months taken into consideration for the research the sales value is lowest in January the highest number of sales has been met in the month of March. In the month of January no marketing strategy had been adopted, but in the other two months two different strategies have been adopted by the firm. Analysing these data it is possible to say that the strategy of free delivery charge was more successful in comparison to the discount rate. But one thing can be easily mentioned that both these strategies have been successful in achieving the objective of increasing the sales. Similarly, it is also very clear that after the introduction of these marketing policies the market has been expanded outside the market of Victoria. Number of customers outside the Victoria has increased significantly. Conclusion From the above discussion it can be concluded that the marketing policies are very effective in order to expand the market at the same time in increasing the customer base. Form the point of view of the Grevillea Ridge firm it was necessary to provide importance on the marketing policies to make the market wide the same time to increase sales. Out of the two marketing strategies adopted by the firm the free delivery charge has been able to expand the market. Hence, it can be concluded that the mixing of two different strategies can make the business Management more profitable. The discount rate strategy has been able to increase the sales by only 53 cases. On the other hand the free delivery charge has increased the sales by 295 cases. Recommendation Since the free delivery charge strategy is more successful in comparison to the discount rate strategy. Hence, the mix strategy may be suitable for the firm To promote any newly launched wine product, the firm can provide the sample free of cost with the highly demandable wine products.