New Venture Assignment Example | Topics and Well Written Essays - 2500 words

New Venture - Assignment ExampleOnce the market is there everything can be steamrolled to make the plan work. It would be better if she could conduct market segmentation so as to foreshorten down her target market to a small niche of consumers who she can supply adequately and profitably, and because slowly expand her clientele. The three points form the first assumption, which is that there is an opportunity which the entrepreneur (Olivia) can spot advantage of. There are already plenty of coffee houses in capital of Kentucky, but Olivias stopping point to focus on flavored gourmet coffee is both strategic and realistic.Does Olivia understand the coffee industry/ dividing line well? Does she have a good understanding of the coffee industry in Brazil and that of Frankfurt in particular? These are very important questions because although she may have the capital and the market, the coffee occupancy requires hands-on management and skills. It is not enough to vertical assemble t he materials/resources required for the business. For instance, Olivia needs to understand that just like other industries the coffee retail industry has trends (Langen, 2013). Whether she like it or not those trends will rival her business this is through aspects like climate changes, demand, market volatility, competition, hoarding, production/supply, and government policies (taxation and regulation). Olivia must have or develop an understanding of these issues because they will have a huge impact (positive or negative, depending on how she addresses them) on the success of her business. As such, we make two assumptions here. One is that she understands how the coffee retail industry works and the dynamics involved. Two is that if she does not understand how it works, she knows people who will support her until she does, and she is willing to learn.It has been mentioned that DC would ship to Olivia on receipt of payment for each order. This comes with its